Trivia Question

Which major tech company was originally called “Backrub”?

The answer is at the bottom of the page!

How A Poor , Small Town Kid Created One Of The World’s Most Well Known Brands

The original One Funnel Away Challenge was the springboard that helped hundreds of regular men and women launch the businesses they had always dreamed of launching.

However for every action-taker who joined in on that adventure, there were plenty who didn’t.

For many of us, building a successful business seems like something that’s reserved for the chosen few – Those with special knowledge, contacts, or finances.

So, in this article, I wanted to share a quick story with you…

A story about a boy who grew up with no particular skills or qualifications, no riches, and no friends in high places, yet managed to build one of the most well-known brands on the planet.

This is how he did it…

Born on March 30, 1926, Ingvar Kamprad grew up during the Depression in a rural part of Sweden.

To help his family pay the bills, Ingvar rode his mother’s bicycle from farm to farm in his local community selling useful household goods like matches, picture frames, and garden seeds.

Every business has a name, so he decided to call his Ingvar Kamprad (his name), Elmtaryd (the farm he grew up on) Agunnaryd (the nearby village).

He called it IKEA for short.

Rather than sell whatever items he could find, Ingvar sold things he knew people needed but couldn’t easily get.

He would have his aunt buy these items in bulk from Stockholm and then split them up and sell them in smaller quantities.

This allowed him to charge low prices while giving him a small profit.

He saved as much of his profit as he could in order to reinvest in bigger and better products.

Products like these French Evergood pens – “direct from Paris”.

It was that very detail – direct from Paris – that kept the price so low. No middlemen, straight to the customer.

The area Ingvar grew up in was heavily forested and had several furniture manufacturers. So, in 1948, Ingvar decided he would use some of the money he saved to try selling furniture.

His idea was to become the middleman for furniture, selling furniture directly from the manufacturer to the buyer.

Once he found a manufacturer who agreed to work with him, he grew his business simply by working to make the experience better for his customers…

For Example:

• He couldn’t reach many customers on his bike, so in 1951 he started sending catalogues.

• Delivering furniture was expensive, and it often arrived damaged, so in 1953, Ingvar decided to switch to flatpack furniture.

• Customers were wary that supposedly high-quality products could be sold for such a low price, so in 1958 he opened a store where people could visit and see the items first-hand.

• In 1960, he realized that people often left the store at lunch time to eat in one of the restaurants nearby. This interrupted the buying process, so he added fully equipped kitchens to his stores.

One small adjustment at a time, IKEA grew from one kid on a bicycle to a brand loved by people all over the world.

Ingvar didn’t have any special qualifications, money, or friends in high places.

All he had was a goal to help his family and a mindset of doing whatever it took to make his customers happy.

You’re on that same journey.

However, while Ingvar had to figure much of his path out on his own, you have the option of having one of the world’s most respected business owners guide you…

That’s the purpose behind the One Funnel Away Challenge…

To guide, support, and motivate you to launch a winning business with the best chance of success.

To help you create the life, marriage, and family you’ve always wanted

So if you want to get your business up and running in the next 30 days and know that has every chance of being successful, join the challenge here, and get started!

Trivia Answer

Google originally started as “Backrub” in 1996! The name was later changed to Google in 1997, a play on the word “googol”, a tern for the number 1 followed by 100 zeros, reflecting the vast scope of information the search engine aimed to organize.

Imagine someone asking you a question and you telling them to Backrub it… It wouldn’t have been the same.

And with that bombshell, we wrap up another article.